Terms and Conditions

For details about returns, please review the Purple Return/Exchange and Refund Policy which by this reference is incorporated herein. You are required to carefully read the Purple Return/Exchange and Refund Policy prior to transacting any business with Purple as part of this Agreement.

All return, exchange and refund rights automatically terminate in the event you engage in any fraud or dishonest conduct regarding your exercise of any such rights, as determined in Purple’s sole discretion.

The Purple Warranty sets forth Purple’s warranties for each product, and by this reference The Purple Warranty is incorporated herein. There is no guarantee or warranty that is not provided therein. You are required to carefully read The Purple Warranty prior to transacting any business with Purple as part of this Agreement. All warranty rights automatically terminate in the event you engage in any fraud or dishonest conduct regarding your exercise of any warranty rights, as determined in Purple’s sole discretion.

The Purple Privacy Policy sets forth Purple’s privacy practices with regard to the collection and use of your personal information when using the Website or interacting with Purple. The Purple Privacy Policy is incorporated herein by this reference. You are required to carefully read the Purple Privacy Policy prior to transacting any business with Purple as part of this Agreement. Please note that Purple is a publicly traded company that is required to keep transaction data sufficient to maintain its financial records in accordance with GAAP, its document retention policies and other standards.

Purple appreciates hearing your comments, suggestions and testimonials regarding this Website, any media content, any products, and your participation in any contest Purple may hold. However, nothing in these Terms should be construed to require from you any comments, suggestions, testimonials or materials of any kind (collectively “Submissions”). The only consideration given by Purple in exchange for any Submission is the right of use of this Website which you acknowledge and agree is sufficient consideration for your Submission and the assignment to Purple of any ideas, concepts, content and other intellectual property included therewith or contained therein. Any of your Submissions, whether provided electronically via this Website or otherwise, shall be and remain the exclusive property of Purple. This includes any of your ideas or inventions contained in your Submissions. Your Submissions shall constitute a voluntary and irrevocable assignment to Purple of all worldwide intellectual property rights in your Submissions, entitling Purple to use, make, have made, offer to sell, sell, copy, reproduce, display, translate, summarize, modify, edit, publish, adapt, incorporate into other works and/or distribute them for any purpose, commercial or otherwise, without restriction and without compensation to you. Accordingly, your Submissions may be treated as non-confidential and non-proprietary (subject to Purple’s Privacy Policy). Please do NOT submit information you do not wish to assign to Purple or you do wish to retain as confidential or proprietary (for example patentable ideas, new content suggestions or business proposals).

Also, by your Submissions, you represent and warrant that the content is your own original content and that no other person has any rights thereto. You represent and warrant that your Submissions do not and will not violate any right(s) of any third-party, including copyright, trademark, privacy, or other personal or proprietary right. You further agree that your Submissions will not contain libelous or otherwise unlawful, abusive or obscene material, or contain any computer virus or other malware that could in any way affect the operation of this Website or any related website. You may not use false personal identification information, pretend to be someone other than yourself, or otherwise mislead us or third-parties as to the origin of your Submissions. You are solely responsible for the Submissions you make and their complete accuracy.

Regarding Submission, Purple invokes Section 230 of the Communications Decency Act (47 U.S.C. § 230) (hereinafter “CDA”). Purple advises users of its Website that parental control protections (such as computer hardware, software, or filtering services) are commercially available that may assist the customer in limiting access to material that is harmful to minors. Pursuant to the CDA, Purple takes no responsibility and assume no liability for any Submissions you make to us. Purple may, but has no obligation to, monitor, edit or remove content that Purple determines in its sole discretion to be unlawful, offensive, threatening, libelous, defamatory, pornographic, obscene or otherwise objectionable or in violation of any third-party’s intellectual property rights or these Terms.

ALTHOUGH PURPLE TAKES REASONABLE EFFORTS TO VERIFY THE CONTENT OF THIS WEBSITE, PURPLE DOES NOT REPRESENT OR GUARANTEE THAT THE CONTENT IS ACCURATE, COMPLETE, USEFUL, TIMELY OR RELIABLE OR THAT THIS WEBSITE WILL OPERATE WITHOUT ERROR OR DISRUPTION. THIS WEBSITE COULD INCLUDE TECHNICAL OR OTHER MISTAKES, INACCURACIES OR TYPOGRAPHICAL ERRORS. PURPLE MAY MAKE CHANGES TO THE CONTENT OF THIS WEBSITE AND PRODUCTS OFFERED AT THIS WEBSITE, INCLUDING THE PRICES AND DESCRIPTIONS OF ANY PRODUCTS, AT ANY TIME WITHOUT NOTICE. THE CONTENT OF THIS WEBSITE OR PRODUCTS AVAILABLE AT THIS WEBSITE MAY BE OUT OF DATE, AND PURPLE MAKES NO COMMITMENT TO UPDATE SUCH CONTENT OR PRODUCTS.

YOU EXPRESSLY UNDERSTAND AND AGREE THAT: (A) YOUR USE OF THIS WEBSITE IS AT YOUR SOLE RISK, AND THE WEBSITE IS PROVIDED ON AN “AS IS” AND “AS AVAILABLE” BASIS ONLY, AND PURPLE EXPRESSLY DISCLAIMS ALL WARRANTIES OF ANY KIND, WHETHER EXPRESS OR IMPLIED, INCLUDING, BUT NOT LIMITED TO, WARRANTIES AS TO SERVICES PROVIDED ON THIS WEBSITE, IMPLIED WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, AND NON-INFRINGEMENT; (B) WITHOUT LIMITING THE FOREGOING, AND SUBJECT TO THE PURPLE WARRANTY, PURPLE MAKES NO WARRANTY THAT (i) THE WEBSITE WILL MEET YOUR REQUIREMENTS, (ii) THE WEBSITE OR OFFERINGS WILL BE UNINTERRUPTED, TIMELY, SECURE, ERROR-FREE, OR VIRUS OR MALWARE FREE, (iii) THE RESULTS THAT MAY BE OBTAINED FROM THE USE OF THE WEBSITE WILL BE EFFECTIVE, ACCURATE OR RELIABLE, (iv) THE QUALITY OF ANY CONTENT OBTAINED FROM THE WEBSITE WILL MEET YOUR EXPECTATIONS OR BE FREE FROM MISTAKES, ERRORS OR DEFECTS, OR (v) ANY ERRORS IN THE WEBSITE WILL BE CORRECTED; AND (C) ANY MATERIAL DOWNLOADED OR OTHERWISE OBTAINED FROM THIS SITE IS ACCESSED AT YOUR OWN RISK, AND YOU WILL BE SOLELY RESPONSIBLE FOR ANY DAMAGE TO YOUR COMPUTER SYSTEM OR MOBILE DEVICE THAT RESULTS FROM THE USE OF ANY SUCH MATERIAL.

PURPLE IS NOT RESPONSIBLE FOR YOUR DEALINGS WITH ANY THIRD PARTY RELATED TO YOUR USE OF THIS WEBSITE. YOU AGREE TO RESOLVE ANY DISPUTES WITH THIRD PARTIES DIRECTLY WITH SUCH PARTIES, AND YOU AGREE NOT TO INVOLVE PURPLE IN ANY DISPUTE WITH THIRD PARTIES. YOU RELEASE PURPLE FROM ALL CLAIMS, DEMANDS AND DAMAGES RELATED TO DISPUTES BETWEEN YOU AND THIRD PARTIES.

PURPLE MAKES NO PROMISES AND DISCLAIM ALL LIABILITY FOR USE OF THIS WEBSITE OUTSIDE THE UNITED STATES AND CANADA.

YOUR EXCLUSIVE REMEDY AND PURPLE’S ENTIRE LIABILITY, IF ANY, FOR ANY CLAIMS ARISING OUT OF THIS AGREEMENT, YOUR USE OF THIS WEBSITE, AND YOUR PURCHASE AND USE OF ANY PRODUCT SHALL BE LIMITED TO THE AMOUNT YOU PAID US FOR PRODUCTS PURCHASED THROUGH THE WEBSITE.

IN NO EVENT SHALL PURPLE OR ANY LICENSOR OF PURPLE, OR ANY OF THEIR DIRECTORS, OFFICERS, EMPLOYEES, AFFILIATES, AGENTS, CONTRACTORS, SUPPLIERS, OR SERVICE PROVIDERS BE LIABLE TO YOU OR ANY THIRD PARTY FOR ANY SPECIAL, PUNITIVE, INCIDENTAL, INDIRECT OR CONSEQUENTIAL DAMAGES OF ANY KIND, OR ANY DAMAGES WHATSOEVER, INCLUDING, WITHOUT LIMITATION, THOSE RESULTING FROM BODILY HARM, PERSONAL INJURY, LOSS OF USE, DATA OR PROFITS, WHETHER OR NOT PURPLE HAS BEEN ADVISED OF THE POSSIBILITY OF SUCH DAMAGES, AND ON ANY THEORY OF LIABILITY, ARISING OUT OF OR IN CONNECTION WITH THE USE OF THIS WEBSITE OR INABILITY TO USE THIS WEBSITE, AND/OR THE PURCHASE AND/OR USE OF ANY PRODUCT. FURTHER, PURPLE SHALL NOT BE LIABLE IN ANY WAY FOR THIRD PARTY PROMISES.

IF YOU ARE DISSATISFIED WITH THIS WEBSITE, ANY CONTENT ON THIS WEBSITE, OR THESE TERMS, YOUR SOLE REMEDY AND EXPRESS OBLIGATION IS TO STOP USING THE WEBSITE. DO NOT MAKE ANY PURCHASES FROM THE WEBSITE. IN THE EVENT YOU FAIL TO STOP USING THE WEBSITE AND CLAIM SOME INJURY AS THE RESULT, YOU AGREE TO INDEMNIFY AND HOLD PURPLE HARMLESS FROM ANY AND ALL LOSSES OR DAMAGE, INCLUDING ATTORNEY’S FEES INCURRED BY PURPLE IN DEFENSE OF ANY ACTION INITIATED BY YOU OR A THIRD PARTY.

SOME JURISDICTIONS PROHIBIT THE EXCLUSION OR LIMITATION OF LIABILITY FOR CONSEQUENTIAL OR INCIDENTAL DAMAGES. BY USING THIS WEBSITE OR TRANSACTING ANY BUSINESS WITH PURPLE, YOU EXPRESSLY AGREE TO THE JURISDICTION OF ARBITRATION PANELS AND COURTS OF THE STATE OF UTAH AND THAT UTAH LAW GOVERNS YOUR RELATIONSHIP WITH PURPLE.

You agree to defend, indemnify, and hold Purple (and its directors, officers, employees, affiliates, agents, contractors, suppliers, service providers or licensors) harmless from all liabilities, claims, and expenses, including attorneys’ fees that may arise from your use or misuse of this Website, your breach of this Agreement or your violation of any law or the rights of a third-party. Purple will provide notice to you of any such claim, suit, or proceeding. Purple reserves the right, at its own expense, to assume the exclusive defense and control of any matter otherwise subject to indemnification by you, in which event you will cooperate with Purple in asserting any available defenses.

Although the Website may be accessible worldwide, Purple makes no representation that products available on the Website are appropriate or available for use in locations outside the United States. Those who choose to access the Website from outside the United States do so on their own initiative and at their own risk. If you choose to access this Website and to purchase products, you are responsible for compliance with local laws in your jurisdiction, including but not limited to, protection of personal identification information and the taxation of products purchased over the Internet. Any offer for product made in connection with this Website is void where prohibited. Purple reserves the right to refuse or rescind the purchase of products from locations outside the United States. Where a purchase outside the United States is allowed to occur, Purple reserves the right to modify or void any or all refund and warranty policies.

The statutes and laws of Utah and the United States shall be controlling, without regard to the conflicts of laws principles thereof. You agree and hereby submit to the exclusive personal jurisdiction and venue of the Arbitration panels and Courts (i.e., for purposes of judgment enforcement) located in Utah with respect to any Dispute.

Notwithstanding anything to the contrary, sales made outside the state of Utah or the United States are agreed by you to be made at your initiative and request and are not intended by Purple to be a voluntary submission to the personal jurisdiction of the courts in those locations.

In addition to any excuse provided by applicable law, Purple shall be excused from liability for non-delivery or delay in delivery of products available through the Website arising from any event beyond Purple’s reasonable control, whether or not foreseeable by either party, including but not limited to: labor disturbance, war, fire, accident, adverse weather, inability to secure transportation, governmental act or regulation, epidemic, pandemic, and any other causes or events beyond Purple’s reasonable control, whether or not similar to those which are enumerated above.

If any part of this Agreement is held unlawful, void, invalid or unenforceable, that portion shall be construed in a manner consistent with applicable law to reflect, as nearly as possible, the original intentions of the Agreement, and the remaining portions shall remain in full force and effect.

Any failure by Purple to enforce or exercise any provision of this Agreement or related rights shall not constitute a waiver of that right or provision. Purple’s rights and remedies under this Agreement are cumulative, and the exercise of a right or recovery of a remedy shall not limit or prevent Purple’s exercise of another right or recover another remedy allowed under these Terms.

Purple offers a mobile alert program (the “Program”). The Program gives you the opportunity to receive information, promotional materials, offers and rewards regarding Purple and its products direct to your phone through SMS/MMS messaging (“Mobile Messages”) and/or other social media communication tools. If you no longer wish the participate in the program or no longer agree to these Terms or the specific terms set forth in this provision, you can reply “STOP” to any Mobile Message from Purple in order to opt out of the Program. You may Opt-Out at any time, without penalty or charge.

Purple does not send unsolicited Mobile Messages. You will only receive Mobile Messages if you have submitted an Opt-In request using your mobile device, such as through texting a keyword or short code to opt into the Program or through opting-in online by providing your mobile number. Regardless of the opt-in method you utilized to join the Program, you agree that these Terms apply to your participation in the Program.

Purple’s Mobile Messages are not sent to you by an automatic telephone dialing system (“ATDS” or “autodialer”). Nevertheless, by participating in the Program, you agree to receive autodialed marketing Mobile Messages and you understand that consent is not required to make any purchase from Purple. You also recognize that message and data rates may apply and are your sole responsibility.

The Program involves recurring Mobile Messages, and additional Mobile Messages may be sent based on your interaction with Purple. You also agree that Purple may use the data you submit (i.e., your name and/or mobile phone number) to locate you on, and communication with you through, other social media channels (e.g., Facebook).

It is a violation of this Agreement to use another’s mobile phone number to opt-in to this Program, or any other similar Purple program. In opting-in, you represent and warrant, under penalty of perjury, that the mobile number you used to opt-in is yours. It is also a violation of this policy to opt-in any third party without their express, written consent.

The Program. The Purple Customer Program (“the Program”) is offered by Purple to customers who love Purple Products. Purple may, from time to time, extend certain perks and privileges to Member which will be described here at the time they are offered. When accessing the Program or the Websites, you are subject to the applicable Website terms of use, including the Purple Website Terms of Use and Privacy Policy. By participating in the Program, Member agrees to the terms and conditions, rules, regulations, policies and procedures of the Program, including, without limitation, these Terms and Conditions and the provisions below dealing with mandatory arbitration of all disputes on an individual (i.e., non-class action) basis. Each Member is responsible for remaining knowledgeable about the Program Terms and Conditions. Purple reserves the right to disqualify Members who have violated any of the Program Terms and Conditions.

Modifications. Purple may, at its discretion, alter, limit, or modify the Program structure or any other feature of the Program or other benefits under the Program, or cancel the Program entirely, at any time without notice. Purple will post any additional Program details and updates to Program here and then update the “Last Updated” date above. Purple may also email you about any such changes. Your continued participation in the Program will confirm your acceptance of such changes.

Eligibility. The Program is open to U.S. residents at least 18 years of age within the 50 United States and District of Columbia. It is free to join as a Member (no initial purchase is required to do so). Membership is limited to individuals only and is limited to one account per individual. Membership will not be available to corporations, businesses, charities, partnerships, enterprises or anyone other than an individual.

Enrollment and Cancellation. Individuals can enroll by creating an account online at purple.com. Member must provide complete and accurate enrollment information including name, address, and email address. Purple reserves the right to refuse membership to any customer who does not follow the enrollment procedures. Purple may choose to offer sign-up incentives and enrollment promotions from time to time.

Member shall advise Purple of any changes to their personal account contact information, such as name, address, telephone number(s) and/or email address, by logging in to the account on purple.com and updating their details there.

Your participation in the Program is voluntary and you may withdraw at any time by clicking cancel from within your account portal online. In the event that you opt-out of the Program, you will not be able to able to access your account or any information stored there.

Program benefits, if any, or Member accounts may not be merged, transferred, purchased, sold, assigned, auctioned or traded, including by death or as part of a domestic relations matter. Doing so will void the Member account.

Communications. Unless Member has opted out of receiving marketing communications, Purple may (at its option) communicate with Members about marketing via mail, email, and other channels, including about special Member promotions, offers and more. Purple may also use these channels to communicate Program changes, or notify Member when they are eligible for a benefit or reward, at Purple’s discretion. Please note that even if you opt out of receiving marketing or promotional communications, Purple may continue to send you non-marketing or non-promotional emails, such as those about your account or our ongoing business relations.

All notices shall be in writing and shall be made either via email or conventional mail. Notices to Purple must be sent to the attention of Ecommerce Compliance at the addresses set forth above. You agree to allow us to submit notices to you either through the email address provided, or to an address Purple has on record. Any notices or communication under this Agreement will be deemed delivered to the party receiving such communication (1) on the delivery date if delivered personally to the party; (2) two business days after deposit with a commercial overnight carrier, with written verification of receipt; (3) five business days after the mailing date, if sent by U.S. mail, return receipt requested; (4) on the delivery date if transmitted by confirmed facsimile; or (5) on the delivery date if transmitted by confirmed email.

All notices to Purple should be directed to:

Purple Ecommerce Compliance

4100 North Chapel Ridge Road, Suite 200

Lehi, Utah 84043

Email: info@purple.com

Telephone: (888) 848-8456

We have adopted reasonable physical, technical, and administrative safeguards to help prevent unauthorized access of your personal information. Unfortunately, no data transmission over the Internet or any wireless network can be guaranteed to be 100% secure. As a result, while we strive to protect your personal identification information, you acknowledge that: (a) there are security and privacy limitations inherent to the Internet which are beyond our control; and (b) the security, integrity and privacy of any and all information and data exchanged between you and us through this Site cannot be guaranteed.

We will retain your personal information for as long as needed to provide you products or services, comply with legal obligations, resolve disputes, and enforce our agreements. Please note that Purple is a publicly traded company that is required to keep transaction data sufficient to maintain its financial records in accordance with GAAP, and other standards.

You must be at least 18 years old to use this Site to purchase Products. We do not knowingly direct our products to children or collect, use, or disclose information about minor visitors. If you use our Site to make a purchase, you represent that you are at least the age of majority under the laws of the jurisdiction of your place of residence or that you are the age of majority under the laws of the jurisdiction of you place of residence. If you believe your child has provided us with Personal Information, please alert us at privacy@purple.com. If we learn that we have collected Personal Information from a minor, we will promptly take steps to delete such information and terminate the minor’s account.

If you are a California resident, you have the right to request access to information, request the deletion of information, request Purple Innovation, LLC disclose information, and request information about how Purple Innovation, LLC sells or discloses your information to third parties for a business purpose. Regarding information we sell or disclose to third parties, you have the right to opt out of such sale or disclosure at any time. You can exercise your right to opt out on our website: https://purple.com/consumer-opt-out. Please see our CCPA Privacy Notice here for additional information regarding our privacy practices in California.

Our Products are intended for users from the United States and those not governed by privacy policies of other countries. DO NOT SEND US INFORMATION UNLESS YOU CONSENT TO THE APPLICATION OF U.S. LAW AND TO THE USE AND DISCLOSURE OF YOUR INFORMATION CONSISTENT WITH THIS PRIVACY POLICY. If you use our Site from outside the United States to purchase Products you will be transferring data to us in the United States, and your use will constitute your unambiguous consent and agreement that the transfer is freely given in compliance with the laws of the country where you are accessing and using our Site. Prior to making a purchase, you may wish to consult a lawyer to determine your rights under applicable laws. Nothing here or anywhere on this Site is intended as a substitute for qualified legal advice. You have the right to not make a purchase and to stop using this Site, and to contact us to remove any personal identification information we may have received from you during your prior use of this Site.

We reserve the right to change this Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page. If we make any material changes to how we treat our customers’ personal information, we will notify you by email to the primary email address specified in your account, and through a notice on our website’s home page. You are responsible for ensuring we have an up-to-date active email address to contact you. You are advised to review this Privacy Policy periodically for any changes. Your continued use of the Site to browse or purchase Products available through this Site, or to communicate with us, after such modifications will constitute your acknowledgment of the modified Policy and your agreement to abide and be bound by the modified Policy(ies). Changes to this Privacy Policy are effective when they are posted on this page.

If you have any questions or concerns regarding this Privacy Policy, please contact us at: Purple Innovation, LLC 123 East 200 North Alpine, Utah 84004 Toll Free: (833) 568-5716 Email: privacy@purple.com

By participating in any Sweepstakes, you expressly consent that Company, and anyone acting on behalf of Company or its respective licensees, successors and assigns, will have the right, where permitted by law, without any consideration, notice, review or further consent, to communication with you pursuant to Company’s Mobile Communication and Promotions and for other marketing purposes.

Company reserves the right, in its sole discretion to cancel, terminate, modify or suspend any Sweepstakes should (in its sole discretion) a virus, bug, non-authorized human intervention, fraud or other causes beyond its control corrupt or affect the administration, security, fairness or proper conduct of the Sweepstakes. In such case, Company may select the winners from all eligible entries received prior to and/or after (if appropriate) the action taken by Company, or may cancel the Sweepstakes altogether without any liability to any participant. Company reserves the right in its sole discretion to disqualify any participant who tampers, or attempts to tamper, with the entry process or the operation of any Sweepstakes or Website or violates these official Rules.

Company has the right, in its sole discretion, to maintain the integrity of the Sweepstakes, to void entries for any reason, including, but not limited to multiple entries from the same participant from different IP addresses, multiple entries from the same computer in excess of that allowed by these Rules, or the use of bots, macros or scripts or other technical means for entering.

Any attempt by a party to deliberately damage any website or undermine the legitimate operation of any Sweepstakes may be a violation of criminal and civil laws, and should such an attempt be made, Company reserves the right to seek damages from any such party to the fullest extent permitted by law.

By participating in any Sweepstakes, you agree to release and hold Company and its subsidiaries, affiliates, advertising and promotion agencies, partners, representatives, agents, successors, assigns, employees, officers and directors, harmless from any liability, injury, loss, litigation, claim or damage that may occur, directly or indirectly, whether caused by negligence or not, as a result of (i) such party’s participation in any Sweepstakes and/or his/her/its acceptance, possession, use, or misuse of any prize or any portion thereof, (ii) technical failures of any kind, including but not limited to the malfunctioning of any computer, cable, network, hardware or software; (iii) the unavailability or inaccessibility of any transmissions or telephone or Internet service; (iv) unauthorized intervention in any part of the entry process or the Sweepstakes; and (v) electronic or human error which may occur in the administration of the Sweepstakes or the processing of entries.

COMPANY EXPRESSLY DISCLAIMS ALL WARRANTIES, EXPRESS OR IMPLIED, INCLUDING ANY IMPLIED WARRANTIES OF CONFORMANCE TO THE STANDARDS OF TRADE FOR THE PRIZES OFFERED THROUGH THE SWEEPSTAKES, MERCHANTABILITY AND FITNESS FOR A PARTICULAR PURPOSE TO THE FULLEST EXTENT PERMISSIBLE BY APPLICABLE LAW. YOU ACKNOWLEDGE AND AGREE THAT COMPANY WILL NOT BE LIABLE FOR ANY DAMAGES OF ANY KIND WHATSOEVER ARISING FROM THE ACCEPTANCE AND/OR USE OF ANY PRIZE, INCLUDING DIRECT, INDIRECT, INCIDENTAL, CONSEQUENTIAL AND/OR PUNITIVE DAMAGES.

COMPANY’S SOLE LEGAL RESPONSIBILITY AND LIABILITY FOR ANY FAILURE TO CORRECTLY PROCESS ANY ENTRY OR INCLUDE ANY ENTRY IN THE SWEEPSTAKES, EITHER AS THE RESULT OF HUMAN ERROR OR TECHNOLOGICAL ERROR, WILL BE $1.00. FURTHER, THE COMPANY IS NOT RESPONSIBLE OR LIABLE IN ANY MANNER WHATSOEVER FOR YOUR INABILITY TO USE THE WEBSITE OR TO USE THE PRIZE.

Laws of certain jurisdictions do not allow limitations on implied warranties or the exclusion or limitation of certain damages. If these laws apply to you, some or all of the above disclaimers, exclusions, or limitations may not apply to you.

THIS SWEEPSTAKES IS GOVERNED BY THE LAWS OF THE STATE OF UTAH, WITHOUT RESPECT TO ANY CONFLICT OF LAW DOCTRINE.

A “Dispute” shall be defined as any controversy, claim, dispute or difference between you and Company arising out of or relating to these Rules, any promotion, advertisement, statement and/or representation related to any Sweepstakes and/or the prize(s), and/or any other action taken by you or Company that relates in any way to any Sweepstakes. All Disputes are governed by the dispute resolution policy set forth in Company’s Terms and Conditions posted online at www.purple.com/terms-and-privacy.

Information submitted with an entry is subject to the Privacy Policy stated on the Company’s Website. To read the Privacy Policy, visit www.purple.com/terms-and-privacy.

To obtain a copy of the winners’ names (subject to any restrictions imposed by the Privacy Policy) or a copy of these official Rules, mail your request along with a self-addressed, stamped envelope to:

Purple

Attention: Sweepstakes Operator

Address: 4100 Chapel Ridge Rd, Lehi, UT 84043

The Sponsor of the Sweepstakes is:

Purple

Address 4100 Chapel Ridge Rd, Lehi, UT 84043

Phone: 801-756-2600